
Our media product challenges many forms and conventions of real media products. When the antagonist kills the protagonist that’s when you know it is a horror film but when the antagonist clown asks the protagonist to play Fifa 10 that gives the hint of comedy. We've used an example of post-modern inter textuality by cross referencing to the Scream franchise. We have challenged the forms using humour with a sense of horror for example the clown antagonist playing Fifa 10 with the protagonist. Also the iconography used was the Xbox, weapons such as, knives, spatula. This challenged the normal conventions of horror iconography by playing with type of weapons used. We also set our opening during the day time which challenges the horror genre expectation of the action taking place at night. We developed the notion of the comedy hybrid aspect by using contrapuntal non-diegetic music which was up tempo and humorous this was the first moment where we subverted audience expectations of what the film would be about.
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