Evaluation: Who would be your target audience?

The target audience for my media product is Male teenagers and Male adults. This is because the male teenagers can relate to the humour of the killer clown playing Fifa 10. Male adults would also relate to the Clip as Male adults will know the Scream franchise as many teenagers wouldn’t be old enough to watch the film. We are trying to attract all audiences including ethnic minorities. We have aimed for a niche audience of British horror/comedy fans that would be more mainstream than normal horror fans. We have targeted an audience between the ages of 15-25 as this is the age range that would most likely appreciate our level of humour and cultural refernces. Unlike a horror film our film also appeals to women as it is a comedy also, females, stereotypically do not usually watch horror films as they cannot relate but because of the comedy they are able to relate to the characters. To do this we included a girl at the start of our film as a nod to our target audience. Both gender’s can relate to the intertextual humour in Scream as this is something Scary Movie has previously done.